Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Birdhichand Ghanshyamdas enters the Middle East with a flagship in Doha, unveiled alongside Al Darwish Jewellery and inaugurated by global icon Sushmita Sen, marking a key milestone for the Jaipur maison.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

PP Jewellers by Pawan Gupta launches its new Bridal Jewellery Collection, blending gold, diamonds, polki, and kundan in exquisite handcrafted designs that celebrate tradition, individuality, and modern bridal elegance.

This Bhai Dooj, With Clarity by Irasva Fine Jewellery is celebrating the timeless bond between siblings with a curated collection of exquisite diamond jewellery.

Legacy fine jewellery house Maliram Jewellers, established in 1947 by the late Sh. Maliram Ji Kedia, has introduced a new experiential initiative, Maliram Vows.

Austrian luxury house Swarovski has announced actor Rashmika Mandanna as its new Brand Ambassador for India, a move that underscores the brand’s growing focus on one of its fastest-expanding markets.

Mumbai-based luxury label RASA Jewels is rewriting the rules of heirloom jewellery with its Spring/Summer 2025 collection, which reimagines age-old Indian techniques—such as Polki, Navratan, Meenakari, Panchchikan, and Temple jewellery—through the elegant medium of silver

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

Malabar Gold & Diamonds has launched its much-anticipated collection, ‘Solitaire One.’ Featuring natural diamonds certified by leading international laboratories, this exquisite line celebrates the elegance and timeless beauty of solitaires

Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal

Reliance Jewels has launched its much-anticipated Dream Diamond Sale, offering customers an exclusive opportunity to purchase exquisite diamond jewellery at discounted prices. Running until February 16, 2025, the sale features up to 30% off on diamond value and making charges

The jewellery industry, steeped in tradition and trust, is undergoing a significant transformation. With evolving consumer preferences and the rise of digital platforms, jewellery businesses increasingly recognize the importance of rebranding to maintain relevance and appeal finds Priyanka Talreja Garegrat